Digital Marketing Manager – Growth & Acquisition | Social Gaming

Bullfinch Recruitment is partnering with a high-growth social gaming business that delivers innovative and scalable products to a global player base.

The company is looking for a Digital Marketing Manager to join the team and take the lead on growth and acquisition strategy.

Role overview:

This is a foundational role, working with the marketing agency, and is ideal for a senior specialist or manager ready to own a marketing vertical and scale it.

You will have the autonomy to define the digital presence, optimize performance frameworks and establish processes that support future expansion.

This role is suited to a hands-on strategist who thrives on managing the full marketing lifecycle, from initial creative concepts to technical execution and ROI analysis.

Key responsibilities:

• Take full ownership of the digital marketing roadmap, establishing best practices and scalable workflows for acquisition channels;
• Lead end-to-end management of paid social campaigns, with strong focus on Meta and TikTok;
• Manage technical targeting, creative testing and daily optimizations to support consistent growth;
• Monitor and report on campaign performance and fiscal health;
• Analyze CPA and ROAS across 7-day and 30-day windows to ensure marketing spend converts into sustainable revenue;
• Direct the evolution of visual and messaging assets;
• Identify high-performing creative trends and ensure design output is optimized for conversion;
• Act as the primary point of contact for the marketing agency and affiliate partners;
• Manage integration into major affiliate networks and ensure external partners deliver high-quality traffic;
• Proactively identify new growth opportunities through emerging platforms and innovative targeting techniques;
• Use AI in day-to-day work to enhance and optimize campaigns across the marketing mix;
• Take responsibility for ROAS, paid CPA and organic CPA targets, working alongside the marketing agency.

Experience and requirements:

• Deep expertise in Meta Ads Manager and TikTok for Business;
• Strong understanding of pixel implementation and attribution modelling;
• Data-first approach to marketing;
• Ability to translate complex metrics into clear, actionable insights for senior leadership;
• Strong experience managing budgets;
• Proven track record of maintaining efficient acquisition costs while scaling;
• Commercial mindset and focus on measurable growth;
• Ambition to leave a mark on a department and grow alongside the business as marketing capabilities expand.

What this role offers:

• High level of professional autonomy;
• Opportunity to act as the sole architect of the digital strategy;
• Authority to shape the brand’s trajectory;
• Agility to implement innovative solutions without the constraints of traditional corporate layers;
• A platform where your expertise directly contributes to company-wide success.