Product Marketing Manager

We are looking for a Product Marketing Manager to develop and implement product marketing strategies that drive the growth of our brand.

RESPONSIBILITIES:

Marketing Strategy: Develop and implement a product marketing strategy aligned with business goals and brand positioning.
Product Positioning & Messaging: Create clear value propositions and differentiate products based on customer needs.
Go-to-Market Strategy: Plan and execute strategies for product launches and new features.
Marketing Materials: Collaborate with internal teams to create effective marketing materials (brochures, presentations, videos, etc.).
Lead Generation: Execute campaigns to attract new customers.
Sales Support: Provide marketing support to the sales team.
Campaign Analysis: Monitor and optimize campaign performance and ROI.
Market Research: Conduct research on customer needs, industry trends, and competitors.
Product Launches: Collaborate on planning and executing product launches.

QUALIFICATIONS:

Bachelor’s degree in marketing, Business Management, or related field.
At least 3 years of previous experience in a similar role.
English Level: Independent user.
Project Management Experience is a relevant asset for integration.
Digital Marketing Knowledge: SEO, Email Marketing, SMS Marketing, and Analytics (LinkedIn).
Valuable: Experience in subscription models and SaaS platform management.
Familiarity with marketing tools – CRM/customer management; email marketing platforms; user onboarding tools for web platforms.
Availability to work in a hybrid model (2-3 days a week at the Lisbon office).

WHAT WE OFFER:

A Welcoming Workplace: Enjoy our newly renovated office in Alcântara, designed for a dynamic, friendly, and multidisciplinary team.
Work-Life Balance: We offer a hybrid and flexible work model, respecting both your professional and personal time.
Professional Development: We are committed to helping you grow and achieve your goals. With our Training Plan, you will find opportunities to enhance your professional skills while pursuing your personal ambitions.
Wellness Activities.