Marketing Manager – Tetris

Full Time
  • Full Time
  • Lisboa
  • 2020-05-11 2020-06-10
  • Publicidade / Marketing
  • Licenciatura
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Role Purpose

The Country lead is responsible for delivering the marketing campaigns across Spain and Portugal and the different touch points. This role is a key face of Marketing to customers and has significant influence on business results and future growth.

He/She exhibits an understanding of markets and buyers to develop top-of-the-class marketing campaigns in line with the product go-to-market and overall business and marketing objectives. He or she must work cross-functionally, coordinating efforts with different teams (e.g. Product Marketing, Demand Center, and Sales Enablement) and will manage the Tetris brand. The individual must develop an expert understanding of the buying audiences and their needs as it relates to the products he or she is tasked with supporting.

This role will report to the EMEA Marketing Executive Director, Corporate Solutions in London and require a close cooperation with the European and Spanish and Portuguese marketing teams, the heads of our investment departments as well as research and external service providers

What this job involves

Roles/ Responsibilities

Manage the delivery and roll out of the plan across all platforms (digital, PR, social, sales enablement, events…)
Implement and amplify global and regional thought leadership in the local market adjusting strategy and content to the market needs to improve brand performance
Manage and update the digital platforms
Create strategic content (Direct and online marketing, development of print products, writing suitable posts in the relevant social media channels, organizing customer events and creating videos) with a storytelling approach and design omni-channel programs for diverse target audiences and product groups
Consult the business development teams with go-to-market strategies to design targeted marketing assets for different touchpoints throughout the customer journey
Develop and implement successful internal and external communication campaign
Close collaboration with the wider Southern Cluster marketing team
Plan and manage budget and service providers
Ensure a cohesive testing/optimization strategy exists to increase engagement

Success Metrics

Campaign impact on pipeline and revenue
Achievement of individual program goals
Campaign project performance (planning accuracy and adherence to plan)
Budget control
Stakeholder satisfaction

Background/ Experience

5 years of b-to-b demand creation experience and/or 3 – 5 years of b-to-b digital/inbound marketing including content marketing, content syndication ability to leverage social media to seed demand and search engine optimization/search engine marketing (SEO/SEM)
CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
Customer- and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful demand creation and lead nurturing programs
Team player with cross-functional project leadership skills, collaboration
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Budget management
Agency management

Skills

Listening, probing and interpreting needs
Conceptual skills to develop a common campaign model
Can help direct the content and creative required for demand creation
Exceptional project management skills, agile methodology
Objection handling
Upward management to gain acceptance for plans and budgets
Bring a strategic mindset and proactive solution-focussed workstyle always thinking beyond
Fluent in English and Spanish, Portuguese as a strong plus

Behavioural Competencies

Think Big – Thinks strategically, simplifies the complex, solves complex problems, sees the big picture
Drive Change – Thrives on change, learning agility, intellectually curious, appetite for risks, digital drive
Helps others – Builds relationships, actively collaborates, helps others succeed
Get it done – Acts decisively, drives results, passion to win, takes ownership, accountable, resilient
Business first – Focuses on customers and clients, business/financial acumen, JLL first
Inspire – Inspire others, creates vision and strategy, energizes others

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