Consumer & Market Knowledge

Procter & Gamble Ver Empresa

Não especificado


Are you an intellectually curious individual who is passionate about uncovering human needs and desires?

Are you able to discover the story in all the noise and identify what truly matters?

If so, then a role in the Consumer and Market Knowledge (CMK) organization is for you! In CMK we directly influence business strategy, product design, pricing, media investments… and much more! We use our boundless curiosity to discover what consumers want, why they want it & how we can we influence them through immersive exploration, in-depth analysis and good research. We answer questions like: What should our brands stand for? Who are our target shoppers? How do we best reach them? How can we create exciting in-store & on-line shopper experiences ? And…What’s next?

Your role in CMK is like an internal, active and influential business strategy consultant, whose role it is to ensure that consumer and shopper insights are the foundations of our business strategy and execution. You are part of a multi-functional business team, working closely with Brand Management, Finance, Sales, R&D and others, constantly exploring new opportunities for business growth. Your key to success will be your ability to build on and combine soft skills with analytical skills, and use integrative thinking to convey research findings to drive actions with your key business partners across levels and functions.

We believe people are endlessly fascinating and there’s always something new to discover. One day you could be exploring human decision making & how the brain works and another deep-diving into big data sets to spot patterns and create learnings to shape P&G business strategies. You will be growing your skills day-in, day-out, as you will be connecting with internal & external experts to explore new ways to learn and you will be exchanging your learnings with the CMK family.

So here’s your opportunity! We’re looking for a passionate and driven individuals to join our thriving team. Join CMK and help us anticipate what consumers want and find out what they need. To learn more about CMK click here:

Desired skills & qualifications:

We are looking for students engaged in extracurricular activities, good English, analytical skills and team orientation, “can-do “ attitude and ability to deliver breakthrough results. Specifically:

  • Strong analytical skills, leveraging multiple data sources. Comfortable with data analysis.
  • Creativity, innovation, initiative, follow-through, communication, and priority-setting.
  • Data Analytics , Social studies or anthropological /psychology background a plus (optional).
  • Ability to contribute and influence across levels and functions.
  • A minimum availability of 2 months.
  • For local market roles, related language skills may be required.

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