Account Executive

LEWIS Global Communications Ver Empresa

Não especificado
Licenciatura

Purpose of the role

The Account Executive plays a media focussed and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Account Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Key responsibilities and tasks

Client Management

  • Assists the team with the management of client accounts and projects, helping to establish LEWIS as an invaluable long-term partner for marketing and communications services
  • Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
  • Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
  • Participating in new business pitches by providing research support and coordination
  • Assists with the coordination of press tours, events and review programmes

Media Relations

  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
  • Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
  • Develops and strengthens existing media relationships for self and the team
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities
  • Understands and identifies strong news angles and media opportunities
  • Secures on-going and regular media opportunities such as columns and Q&As
  • Organises and coordinates media interviews and press briefings

Content

  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
  • Creates press materials and compelling content for both traditional and digital media
  • Creates valuable and insightful briefing sheets to assist clients with their press communications
  • Understands and develops knowledge around finding a good news angles or hooks
  • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
  • Works with content specialists to ensure a consistent level of quality for all written content

Digital / Social media

  • Uses social media platforms to expand own network, develop media relationships and positively impact client results
  • Provides social media insight as well as execution and management of related digital activity

Team working and development

  • Ensures personal and deliverable client objectives are met on an on-going basis
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
  • Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Supports with the training of graduates and interns wherever possible
  • Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
  • Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director
  • Communicates account performance internally at account reviews
  • Provides reports to the Account Director or senior management team on request

General

  • Supports the Account Servicing team on ad hoc initiatives and projects
  • Takes a proactive role in promoting the LEWIS brand, its identity, values and work
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies

About you

  • A communications or marketing related degree (or equivalent)
  • Relevant experience of working in a B2B, corporate, consumer or digital communications environment at an Account Coordinator or Account Executive level
  • Attention to detail
  • Proven written ability in English, Spanish and Porguguese
  • Creative thinking
  • Understanding of client business issues and requirements
  • Highly developed presentation skills
  • Thorough knowledge of media: print and broadcast
  • Understanding of market research and analysis
  • Ability to delegate effectively
  • Calmness under pressure and ability to achieve tight deadlines
  • Proven ability to keep abreast of current affairs and relate them to client situations
  • Polished and professional appearance

Você tem que entrar na sua conta para poder candidatar-se a este anúncio.

Nós ajudamos a encontrar
o emprego certo para si.

Nós ajudamos a encontrar os
candidatos certos para a sua empresa.