Trade Marketing Executive

Sidul Açúcares Ver Empresa

Não especificado
Licenciatura

POSITION SCOPE

Trade Marketing development for a national a Portuguese and Spanish portfolio of customers across both grocery retail and wholesale cash & carry. As a member of the European Sales team, the TME role is responsible for the delivering the pre-defined annual ‘go to market’ and Annual Operating Plan activities, within allocated customer base in partnership with their sales accounts colleagues. The TME role represents the entire European Business portfolio of sugars, sweeteners, syrups and any future new product developments that are to be made available in the Iberian marketplace. The role [within the current business structure] will focus 80:20 on both Portugal and Spain and where necessary support other European Market requirements. The role reports into the European Customer Marketing Manager.

POSITION STRATEGIC OBJECTIVES AND KEY DELIVERABLES

The TME role is targeted to both support and implement the delivery of sustainable value added business initiatives to maximise sales and profits within the Portuguese and Spanish grocery retail sales channel. Effectiveness is to be ensured through excellence in planning, application of market insight, effective communication and the management of sugar and syrup product groups and trade partnerships to excel at meeting shopper needs.

The TME will be expected to own and deliver the development and execution of planned product, branded and new business opportunities within a grocery retail sales channel:

  • Working with Sales and Marketing apply and deliver core annual business initiatives within a key TME customer base.
  • Working with Sales to own, formulate and tailor the appropriate trade marketing plans by key TME customer.

DETAILED ROLES & RESPONSIBILITIES

  • Execute the delivery of the Iberian market brand/product campaigns and activity.
  • Deliver the Brand and product activation in-store execution – executed on time and on budget – with a commercial eye on performance and ROI evaluation.
  • Adaptation, facilitation and application of brand/product creative to deliver key messages within the guidelines of the customer.
  • Lead the development of core selling tools and the development of point-of-purchase materials for the Iberian market.
  • Optimise Trade Marketing of the ASR brand identity and products across retailer on-line assets.
  • Identify and evaluate new business opportunities in designated territory / customer portfolio
  • Do the market research having in mind the commercials goals of the company that includes corporate themes, shopper demographics and competitors actions and strategies.

Support Customer European Marketing Manager with contribution to: Business Innovation strategy, Branding strategy, Adhoc research, Channel strategy, Creative development, Overall business performance
ESSENTIAL CAPABILITIES (KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL ATTRIBUTES)

  • Max 2 years of experience is a MUST
  • FMCG experience beneficial
  • Enthusiastic, energetic and driven.
  • Strong Work ethic
  • Effective Communication skills
  • Capable presenter.
  • English and Spanish professional level is a MUST.
  • Microsoft Office literate

ESSENTIAL WORK EXPERIENCES

Trade Marketing experience is a MUST

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