Google Tag Manager

blue-infinity Ver Empresa

Não especificado
Licenciatura

Due to the large volume of projects which blue-infinity is working on, we are seeking to bring a highly skilled Digital Analytics/Tagging Implementation Specialist (Google Tag Manager) to join our client’s team in Lisbon and Leiria!

If you are a curious, ambitions and code-passionate professional, this job is for you!

As a Digital Analytics/Tagging Implementation Specialist (Google Tag Manager) you are ready to dig in and help realize the potential of event-level consumer data by defining and implementing Google Analytics tracking.

This individual must possess a thorough understanding of Google Analytics and standards for digital analytics implementations. In this role, you will act as the key lead on multiple implementation projects by converting business requirements into detailed analytics requirements to capture critical data elements.

RESPONSIBILITIES

  • Define and implement tracking using Google Tag Manager
  • Work closely with internal teams to develop pre-project measurement plans and post- project reporting
  • Develop effective tagging strategies to enable self-serve analysis
  • Google Analytics Dashboarding
  • Collaborate with business and technology teams to define consistent tracking taxonomies to capture consumer behavior across any web-based channel, web site and mobile app, emails, digital media, etc.
  • Identify and scope projects that contribute to our traffic and sales efforts, with partner teams throughout the company
  • Understand and gather business requirements for analytics data gathering, guiding the business on collection best practices
  • Convert the business requirements into detailed analytics requirements that follow the defined tracking guidelines
  • Collaborate with site developers to modify and improve the data layer to improve analytics
  • Successfully engage in acceptance testing and troubleshooting for analytics

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